Bugatti has revealed the most expensive new car of all time: La Voiture Noire, a one-off homage to Jean Bugatti’s iconic Type 57 SC Atlantic. La Voiture Noire, priced at €11 million (around £9.45m) before taxes, has already been sold. If sold in the UK, the price would be some £11.3m including VAT.
La Voiture Noire, which arrives in Bugatti’s 110th anniversary year, features aggressive styling up front with a more pronounced grille than either the Veyron or Chiron, while the headlights recede back above the wheel arches rather than being placed horizontally above the bumper, which now juts out sharply.
While the styling isn’t entirely reminiscent of the smooth coupé contours and elongated bonnet of the original Atlantic, the most definitive stylistic aspect has been retained: the dorsal seam running up along the bonnet, between the windows and over the roof of the body (although the rivets have been left out). At the rear, a continuous rear light runs along a grille-like back end, McLaren P1 style, with the company name illuminated in white below.
All this sits above a bespoke exhaust set-up comprising six separate pipes running away from the car’s 1103kW 8 litre W16 engine. From the specs, it is likely to be the same engine used in the Chiron.
The car is based on the Chiron but the wheelbase has been lengthened slightly by 250mm.
Bugatti is understood to have made money on the project.
Bugatti has not named the buyer of the car, saying only that they are a ‘Bugatti enthusiast’. Stephan Winkelmann, Bugatti boss, said that Bugatti approached the customer direct about buying the car.
The average Bugatti owner has around 30 cars, Winkelmann added, and the firm had a list of customers who may well be interested in products like the La Voiture Noire. “The true form of luxury is individuality,” said Winkelmann. “La Voiture Noire is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourer.”
“With La Voiture Noire, we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era,” Winkelmann continued. “With our automotive haute couture, we have shown what Bugatti is capable of.”